ATC is a British company whose total preoccupation has been with quality. Since its inception in 1974, ATC has kept steadfastly to its founder’s (Billy Woodman) aims of building loudspeakers and audio electronics which employ the most effective of modern engineering principles. ATC doesn’t respond to competition, they respond to advances in technology that enable them to improve their product. The goal is to make loudspeakers as near perfection in their performance as possible— meaning the lowest possible distortion. All ATC products are built completely in-house to provide nothing less than the best sound reproduction money can buy and to meet the challenge of the latest digital recording technology.

The most important issues that differentiate a professional from a consumer loudspeaker are 1) Distortion, and 2) Translatability. Low distortion is important for the professional because loudspeakers with high distortion mask flaws, making the flaws within mixes almost impossible to fully identify. Translatability is important because for the professional, the music is destined to be played on OTHER loudspeakers of varying quality and type. It is nearly impossible to predict what that might be. So the professional must use a monitor that translates to the widest possible variety of playback systems.

ATC has found that the only way to address distortion is to build their own drivers. Examples of this are ATC’s unique Mid-Dome (the only one in the industry) and the state of the art Super Linear woofers. The only way to address translatability is through proper crossovers, driver integration and support electronics. ATC builds these for themselves as well, making them one of the most comprehensive in-house manufacturers in the loudspeaker industry. (Check out ATC's whitepapers for more information)

The reason you may have not heard of ATC is that the top folks in the industry don’t want their secret to get out: ATC “gets it done” better, faster, and more successfully than any other known system! This is why Sony chose ATC monitors to highlight their SACD demos, why Pink Floyd evaluated 5.1 mixes of the “Dark Side of the Moon” on ATC, why Telarc uses ATC for their mastering, and why so many insiders rely on ATC for their most critical work.
All about ATC

"The traditional way of doing things was to mix, then take a reference home or listen in the car. I don't really need to do that anymore, because I find I'm not second-guessing the process as much, which helps me move faster.”
Kevin McNoldy, Crystalphonic Studios

ATC is committed to the advantages of active loudspeaker technology in which drive units, cabinets, electronic crossovers and power amplifiers are all conceived as a complete solution to the reproduction of source material with a degree of accuracy that a "component" system can never match.

Manufactured in house to exacting tolerances, ATC's drivers are legendary for their many design innovations. The Soft Dome midrange driver achieves exceptionally broad and even dispersion, so the reverberant sound field matches the on-axis sound. The result is a flat response, everywhere in the room.

Unusually short voice coils remain immersed in the magnetic flux at all times, dramatically improving heat dispersion and linearity with a corresponding reduction in distortion, even at peak excursions. Coils are wound edgewise from specially milled copper wire, providing a higher density of conductor. This, together with new adhesive technology and small coil-gap clearances allows extremely high power handling and excellent reliability. Massive, high power magnet systems maintain the dynamic range of the source material, while domes and cones are coated with specially formulated viscous dampening substances, efficiently dissipating all but the desired radiation of energy and further contributing to the exceptionally low levels of coloration.

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2-way Near Field Monitors	3-way Mid Field Monitors
3-way Far Field Monitors	Subwoofers
Public Address Speakers

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