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Latest Events

Come see us at the Summer NAMM Show in Nashville, July 9-11, 2015. Booth 358-359
Join us at booth 3132 in New York City at the 135th AES Convention
The 133rd AES Convention is in San Francisco, October 27th-29th 2012
Potluck Audio Conference, Tucson, AZ, August 3-4 2012

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Audio Underground Roadshow


MIDTOWN MANHATTAN: A new traveling high-end audio showcase will kick off in NYC this month! The Audio Underground Roadshow will take over the SAE facilities in Herald Square on Saturday, February 25 to show off a range of boutique audio equipment including A-Designs, ATC, Bock, Chameleon Labs, Cranesong, Daking, Drawmer and Tube-Tech.

Hosted by high-end audio distributor, TransAudio Group, the Audio Underground Roadshow will provide a rare opportunity to experience top-of-the-line outboard processing and monitoring in a studio environment via DAW-based, real-world demonstrations. See below for details and to RSVP!

In a day-long program themed “Analog Audio in a Digital World”, the Audio Underground Roadshow will include a schedule of “main stage” demonstration sessions, as well as ongoing side-show demos of products from the above-mentioned manufacturers.


In the first leg of the program, Producer/Engineer Mark Hornsby will engineer a tracking session, demonstrating choice microphones and mic pre’s.


From 3-4PM, Brooklyn-based producer/engineer Allen Farmelo (The Cinematic Orchestra, Talk Normal) will give a talk on “Analog Commitment in the Age of Undo“, in which he discusses not only the sonic and financial benefits of using analog equipment, but the psychological benefits of creative commitment during record production that an analog approach can help to foster.”


In the afternoon session, Hornsby will talk processing and demonstrate using select outboard and monitoring options in the digital domain.

Additionally, for a closer look/listen/discussion, the featured inventors and their gear will be on hand throughout the day in the other studios at SAE. This includes:

- A-Designs Jon Erickson, demoing the EM EQ2 EQ and Nail Compressor

- Bock Audio‘s David Bock demoing the 195, 241 and 507 high-end microphones

- Chameleon Labs‘ Jesse Anderson demoing the new 500-series preamp

- Geoff Daking demoing the new Daking Audio 500-series mic pre and compressor.


The demos and sessions will end by 6:30PM and the Alto Music-sponsored after-party will begin!


The Audio Underground will be a great chance to mix and mingle with colleagues and new friends, talk tech with gear designers and engineers, and meet the inventors behind some of the analog hardware you’ll be hearing in action.


This event is FREE, but you must RSVP to


Your RSVP will automatically enter you to WIN a Bock 195 microphone! Drawing of registered attendees will happen 6:30pm. (Must be present to win!)


Full Coordinates:

Audio Underground Roadshow

Saturday, February 25, 2012 / 12 noon


1293 Broadway, 9th Floor



12 noon: Meet and Greet TransAudio and the Inventors

1 – 3: Mark Hornsby, Tracking Analog in Digital World

3 – 4: Allen Farmelo “Analog Commitment in the Age of Undo”

4:30 – 6:30: Mark Hornsby, Processing Analog in Digital World

6:30 After Party: Party Sponsored by Alto Music