TransAudio Company History
In July of 1996, I founded Lunde Consulting, an outsource marketing and sales consultant to the manufacturing community. We did some interesting projects, from market research for Yamaha to product research for Fostex to strategic planning for Electro Voice.
In May of 1997 Julia was born, and suddenly the glamorous world of consulting lost its sheen every time I had to get on an airplane and leave home. I wanted to find a way to stay home and still earn a living.
In July 1997, we started TransAudio out of our home in Thousand Oaks California. It began when Drawmer and SoundField (both UK family run manufacturers) hired Lunde Consulting in May of that year to find them a US distributor. We couldn’t find the right one for them. Ken of Drawmer convinced us to become the distributors ourselves. He said he wanted to help create something new instead of just hire some unknown company. He took a big chance on us-all we had was a telephone, a fax machine, a computer and a belief that we “could do it”. We owe him our existence and find it a testament to the ideal that there are still great people out there doing great things in business.
In October of 1999 Stephanie was born and the home office idea went out the window over night. I rented an office the next day.
In September of 2000 we moved to Las Vegas, as grandma and grandpa lived there and Janis and I needed help with the kids to devote sufficient time to the business. Not being daycare types, grandma and grandpa sounded real good to us!
In October of 2000 we hired Richard Bowman as Sales Manager. We moved him up from Miami Florida, where he worked for Mars. Richard and I knew each other through mutual friends, and he came to us through our search for a key person who valued ethics highly. We hired the right guy, and he has been invaluable to our customers, Janis and I. If you call the office, he will most likely answer the phone.
In November of 2003 we hired Todd Peterson to help with the marketing, operations and information flow. We had added several lines: ATC, Daking, GML, Soundelux, etc… and also planned on making a bigger presence for our direct sales lines. Todd added that extra person with experience in music, the music industry, and in streamlining infrastructure to handle the needs of a growing company.
In January 2005 we founded Las Vegas Pro Audio as a product launch vehicle. As TransAudio Group focuses its full attention to growing existing products, Las Vegas Pro Audio can focus on breaking and establishing new products. Las Vegas Pro Audio’s mission is to pioneer new brands to the US, to build sales support from the ground up for the products of tomorrow. Since 2005, Las Vegas Pro Audio has successfully launched several brands including A Designs and ATC, which are now fully supported by TransAudio’s US Dealers.